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About Me

My name is Sam Jones and I am  a professional hockey player born in Birmingham England. My family moved to Canada when I was just 8 years old which is where we have been settled ever since.  

Growing up playing competitive hockey I was up against some tough challenges. I was skinny, I hit my growth spurt a lot later than everyone else which made it very hard for me to compete. I was fortunate enough to have an amazing S&C coach that guided me through these times and taught me how to train and eat properly. It was through learning how to train and eat properly that I was able to gain my competitive advantage. My strength and conditioning coach laid the foundation for the rest of my career and if it wasn't for him, I wouldn't be playing professionally in the EIHL now. I also wouldn't have had the chance to play for Team Great Britain in the world championships and compete against the best players in the world. 

It was because of these struggles, and the amazing job my mentors did helping me that I decided I wanted to help other athletes achieve their goals also. I have seen the power of what a good coach can help people achieve, and I want to help other athletes like me do the same thing! 

I help athletes by offering a truly personal and educational online training experience. This isn't like other online training plans where you receive the plan and never hear from me again. I stay in constant contact, doing what I can to help you completely transform not only the way you train, but all the other pillars in your life that support your training goals. These pillars include, nutrition, recovery, mindset, time management and many other areas that support your end goal, but get overlooked in other training plans. 

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Client Testimonials

READ WHAT SOME ALUMNI OF MY PROGRAMS HAVE TO SAY ABOUT THEIR EXPERIENCE!

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I really like how personable the entire program is. Sam listens to my goals and incorporate exercises into my program that are going to help me be successful during my senior season. Alongside pushing me to become a better player on and off the ice. Sam is a very positive person and extremely cooperative during the long off-season. I enjoy the constant check-in via message or video calls. It helps me stay motivated and allows me to see progress over the months that we have worked together. I think Sams involvement is super influential regarding my success in the gym! I have really enjoyed our time together and very excited for the next couple months !

SIERRA VOELLER 
MORRISVILLE STATE UNIVERSITY - NCAA

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Sam’s program isn’t a one size fits all. It was tailored to my individual needs after analyzing my daily habits. I liked how the program gave a very specific plan for each meal, but also gave flexibility for personal preference as long as you followed the general plan outline.

LOGAN MILLIKEN
COLLEGE OF HOLY CROSS - NCAA 1

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It’s great how involved Sam is with the whole process and can make amendments within a few hours if they’re required. I also really like the fact he’s so easy to contact at any time of the day and that the program is tailored 100% around me and my lifestyle rather than just a generic fitness plan!

JAMIE ORD
WHITLEY BAY WARRIORS - NIHL 1

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Its very comforting knowing that Sam has a very high level in training and in fitness. He sets the standard high in every aspect of his programs. Sams program has allowed me to be excited to get into the gym and not worry as I know that every exercise, set and rep Sam has prepared for me is always make me better on the ice!

JOSH KELLY
BEES IHC - NIHL NATIONAL

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I’m a huge fan of the work Sam has done with me over the past 7 months. I’m a huge fan of the use of the Trainerize app that Sam uses to track all my workouts and diet goals. The workouts are challenging but tailored to my specific needs which is great. The diet plan Sam has built for me has been great and has helped me change my habits to more positive ones. And also the personal touch with the bi-weekly check ins is a great way of keeping track of progress. Would recommend to anyone who wants to get into the best shape possible for next season. The best trainer I've ever worked with!

LEWIS JONES 
SHEFFIELD TITANS - NIHL 2

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I have been coached by Sam for just over a year now and I’ve loved every part of it. Sam makes the programme 100% around you and your goals which helps as it’s just not a basic fitness plan. His great knowledge of nutrition has helped me to lose weight Sam is very easy to contact to help adjust the plan and to give advice.

TRISTAN GRIMSHAW
WIDNES WILD - NIHL 1

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Sam helped me out with a bodyweight workout plan during my quarantine period. His program was super easy to to navigate. The Trainerize app is easily laid out with all your activities and workouts set up for you everyday. It Tracks everything you do so you can see your progress!

SHANE FARKAS 
VICTORIA ROYALS - WHL

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Sam was great with our student athletes, helping them to perform exercise and lifts with the correct technique and form. He set up cardiovascular workouts and oversaw the whole Strength and Conditioning side of our program. Sam gave them one to one guidance and presentations on nutrition and the importance of hydration. Sam was a massive plus to our organisation and I think his new venture will help everyone that gets involved.

RYAN ALDRIDGE
HEAD COACH - OKANAGAN HOCKEY ACADEMY UK

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I thought it was great how involved Sam was in my program. With it being a online training I thought it might of been hard if I had questions or if I needed help but it almost was better. He was always checking in and making sure the program was running smoothly

SHANNON DOUGLAS
UNIVERSITY OF SOUTH MAINE - NCAA
TEAM GREAT BRITAIN WOMENS

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Overall I was extremely satisfied with Sam’s online training program! The workouts were very well structured and effective and was just what I needed to get ready for my season in Coventry! I would recommend Sam’s services to any hockey player in the UK!

JORDAN HEDLEY
COVENTRY BLAZE  - EIHL 
TEAM GREAT BRITAIN

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From the first consultation Sam has stuck to his word. The service he has provided has surpassed all expectations I had


To get a 15 year old to buy in to a total life changing process from eating ,sleeping, recovery and mindset change is outstanding and testament to sams knowledge and expertise. Sam helped connor to understand what he’s putting into his body and the benefits and has helped him to put on good weight to help fuel his body, and aid with recovery.


Once the Covid lockdown was over and Connor was able to begin training again we saw a massive difference! his freshness after the last of 9 gym sessions in a week was more pleasing than anything and proof to myself that the programme was the right thing to do for Connor. He did this at the right time in his lifeto and for change his mindset to achieve the goals he has ..

The app and programme were easy to follow and help and advice from Sam was always ready and available when needed Assistance

MARTIN LEWIS - FATHER OF CONNOR LEWIS 
BILLINGHAM STARS U18

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